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'Wicked: For Good' Best Brand Collabs

  • Writer: Kennedy Journal
    Kennedy Journal
  • 2 days ago
  • 2 min read

As the second part of the Wicked film adaptation, Wicked: For Good is set for release November 21, 2025, builds on the massive marketing success of the first film’s 2024 campaign. Universal Pictures and brands have launched fresh collaborations to maintain the pink-and-green Oz fever, focusing on immersive, character-driven products. While the scope is slightly smaller than the first film’s 60+ partnerships, the 2025 campaign emphasizes premium and collectible items, leveraging the holiday season and the film’s finale hype.


Loungelfy's Wicked: For Good Glinda Bubble Mini Backpack, Glinda Cosplay Mini Backpack, and Glinda Wallet. Photo: Loungefly
Loungelfy's Wicked: For Good Glinda Bubble Mini Backpack, Glinda Cosplay Mini Backpack, and Glinda Wallet. Photo: Loungefly

Loungefly is offering exclusive backpacks and wallets with Glinda’s bubble wand and Elphaba’s broom motifs, plus enamel pins for collectors. This Loungefly Universal Wicked: Part Two Mini Backpack is popular:


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Loungefly Wicked: For Good Part Two Floral Crossbody Bag is another popular hit with the film's brand collaborations as you see below listed on Amazon:



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The cosmetics brand, r.e.m. beauty by Ariana Grande has "Ozdust Finale" collection: new 10-shade eyeshadow palette, Glinda-inspired lip glosses, and Elphaba-themed matte lipsticks. Includes a $65 collector’s set with film art.


If you love toy collectibles, Mattel Universal Pictures’ Wicked: for Good Collectible Glinda Fashion Doll with Removable Outfit, Inspired by The Movie, an Amazon Exclusive.


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LUSH has "Oz Forever" bath line: reusable bubble wands, pink/green shower jellies, and a limited-edition "Curtain Call" bath bomb with a surprise charm inside.


LoveShackFancy has a collection emphasizes playful, dreamy aesthetics with the brand's signature ruffles, bows, and embroidery, perfect for holiday events or cosplay vibes. Announced in early October 2025, the lineup launched for pre-order on October 15, 2025, via LoveShackFancy's website.


These collaborations, rolled out starting in September 2025, aim to sustain the cultural phenomenon of Wicked with a focus on finale-specific themes (e.g., Elphaba’s transformation, Glinda’s arc). Social media buzz highlights strong fan engagement, especially for r.e.m. beauty and Loungefly drops, with posts noting sell-outs within hours.


For the latest stock, check Target.com, Ulta.com, LoveShackFancy.com or brand sites directly, as holiday demand is spiking.


So, what Wicked bag, outfit, or cosmetics are you going to wear to the premiere of Wicked: For Good in November?




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