As the second part of the Wicked  film adaptation, Wicked: For Good  is set for release November 21, 2025, builds on the massive marketing success of the first film’s 2024 campaign. Universal Pictures and brands have launched fresh collaborations to maintain the pink-and-green Oz fever, focusing on immersive, character-driven products. While the scope is slightly smaller than the first film’s 60+ partnerships, the 2025 campaign emphasizes premium and collectible items, levera